Real pages, taken apart for clarity
Landing pages, homepages, pricing, portfolios — organized by page type and visual style, each shown with the design calls behind it. Show, tell, and score, not just screenshots.
By page type
Every page does one job. Browse the patterns that do it well.
Landing Pages
The single-purpose pages built to convert one specific visitor.
Homepages
The front door — orientation, positioning, and the first impression.
Portfolio Sites
Personal and studio sites that sell the work by showing it.
Ecommerce / Shop Pages
Storefronts and product pages built to move people to checkout.
About Us
The pages that turn a company into people you trust.
Pricing Pages
Where intent meets the number — plans, tiers, and the choice architecture.
Blog Pages
Index and article layouts built for reading and return visits.
Event Pages
Conference, launch, and webinar pages built to drive sign-ups.
Contact Pages
The last mile — making it easy to start a conversation.
404 / Error Pages
The dead end, redesigned as a way back in.
By style
The visual languages teams reach for, and when they work.
3D
Depth, dimension, and rendered objects as the hero.
Magazine / Editorial
Type-led, grid-driven layouts borrowed from print.
Retro
Nostalgic, period-specific design as a brand signal.
Colorful
Saturated, high-energy palettes used with intent.
Dark Mode / Dark UI
Interfaces that default to dark — when it reads as premium, and when it just hides the seams.
Minimal
Restraint as the design — one idea per section, whitespace doing the structural work.
All examples
Every page we've captured and taken apart. Filter by page type and visual style.
Showing 104 of 104 examples
Apple — Homepage
Dark, full-bleed product-tile homepage.
Slack — Homepage
A homepage that argues with your inbox
UserTesting — Homepage
A category leader repositioning for the AI era
Linear — Homepage
Dark, product-forward SaaS homepage.
Spotify — Web Player Home
The player is the homepage
American Airlines — Homepage
The front door to a search-first travel funnel.
UX Pilot — Homepage
An AI design tool that leads with the output, not the org chart
YouTube — Homepage
The homepage that shows a first-timer nothing
Delta — Homepage
A legacy airline's front door.
Miro — Homepage
A whiteboard company's pitch as the layer between teams and their AI.
Zillow — Homepage
One search box standing in front of millions of listings.
Stripe — Homepage
Gradient-led fintech homepage.
HeyClicky Homepage
A Mac desktop as a homepage: video windows, stickers and a founder's note, with a free download up top and paid plans further down.
YouArt Homepage
An AI video homepage built as three full-width film cards, each one a different audience with its own button.
ANORIA Homepage
A one-screen teaser for an emotion-reading wearable: a looping film behind a single headline and an email field.
Pops Homepage
A homepage that is the catalogue: eighteen shelves of face-filter games, with the app downloads reduced to two QR codes.
Napkin Math Homepage
A one-screen app homepage where the only job is to send you to a store, and folded paper napkins do the branding.
Light Anchor Homepage
A dark, dashboard-heavy homepage that sells handing your brand to AI agents by showing what you would see afterwards.
Drafted Homepage
An AI house-plan homepage drawn in soft watercolour, where every section shows a plan or a house rather than talking about one.
Imperfect Homepage
A bright, collage-led homepage for an adaptive training app that pitches flexibility over plans.
Jo Homepage
A sign-in-first homepage that sells an AI agent through one invented household's week of loose ends.
Tsenta Homepage
A job-application agent sold as speed: be among the first applicants to every role that fits, without doing the applying yourself.
Touchy Homepage
One screen of product, then a founders' essay with a footnote.
Moonshot Computer Homepage
A pre-order page for a voice companion worn behind the ear, sold on warmth and the film Her rather than on specs.
Mochi Homepage
No marketing page at all: the homepage is the streaming catalogue, opened on a featured original.
Jcode Homepage
A developer-tool homepage that reads like an engineering notebook: install command first, then fifteen thousand pixels of charts.
Instaplay Homepage
The homepage is a text box: type a game idea, pick solo or multiplayer, and the feed of other people's games sits underneath.
Grocalo Homepage
A waitlist homepage that lets a comedian's reel and two big numbers do the persuading.
Egoist Machines Homepage
An identity product that sells itself through a fan of other people's profile cards.
Figma — 404 Page
Figma’s missing-page message and recovery choices.
WIRED — Homepage
A front page that ranks by editor's pick, not by clock.
Webflow — Webflow CMS Product Page
Webflow CMS: the product promise and supporting sections.
Webflow — Homepage
Six thousand pixels of customer proof and not one of the proofs is about design.
Webflow — 404 Page
Webflow’s missing-page message and recovery choices.
Substack — Homepage
The front door is a social feed with the sales pitch cut into it as posts.
Stripe — Stripe Checkout Product Page
Stripe Checkout: the product promise and supporting sections.
Stripe — 404 Page
Stripe’s missing-page message and recovery choices.
Notion — Notion AI Product Page
Notion AI: the product promise and supporting sections.
Notion — Homepage
A homepage that puts agents in the headline and spends the rest of its scroll on proof that other people already trust them.
Notion — 404 Page
Notion’s missing-page message and recovery choices.
Netflix — Homepage
A streaming homepage that shows you a top-ten list you cannot open.
Miro — Miro Prototypes Product Page
Miro Prototypes: the product promise and supporting sections.
Miro — 404 Page
Miro’s missing-page message and recovery choices.
Lapa Ninja — Homepage
A ten-year landing-page archive whose homepage is a magazine issue: curation, ads, paid templates and tutorials in one scroll.
Google Maps — About
Nine product claims, three of them visible: a marketing page that files most of its own pitch behind tabs.
GitHub — GitHub Actions Product Page
GitHub Actions: the product promise and supporting sections.
GitHub — 404 Page
GitHub’s missing-page message and recovery choices.
Framer — Framer CMS Product Page
Framer CMS: the product promise and supporting sections.
Framer — Homepage
A homepage that puts its OpenRouter ranking and weekly token count in the hero, next to the signup button.
Framer — 404 Page
Framer’s missing-page message and recovery choices.
Figma — Figma Design Product Page
Figma Design: the product promise and supporting sections.
Figma — Homepage
A short, restrained homepage that spends its scroll on one claim — that the canvas is now intelligent — and leaves the product tour to the pages underneath.
Dribbble — Homepage
A hero for clients, then the product itself, then a wall
Balsamiq — Balsamiq Wireframes Product Page
Balsamiq Wireframes: the product promise and supporting sections.
Balsamiq — Homepage
Warm, low-fidelity homepage that leads with a decision, not a feature.
Balsamiq — 404 Page
Balsamiq’s missing-page message and recovery choices.
Axure — Axure Whiteboards Product Page
Axure Whiteboards: the product promise and supporting sections.
Axure — 404 Page
Axure’s missing-page message and recovery choices.
Apple — AirTag Product Page
AirTag: the product promise and supporting sections.
Apple — 404 Page
Apple’s missing-page message and recovery choices.
Airbnb — Product Page
A property listing that builds the booking decision through photos, proof and practical details.
Airbnb — Homepage
Destination discovery through photos, prices, and local recommendations.
Airbnb — 404 Page
A dropped ice cream turns a dead end into a set of routes back.
Zara — Homepage
A homepage that opens on a photograph and lets the wordmark do the merchandising.
Whimsical — Homepage
A purple-to-indigo gradient hero over a long white scroll, where every section is a product screenshot doing the explaining.
Vercel — Homepage
A monochrome homepage rebuilt around agents.
UX Tools — Homepage
Newsletter-first media homepage.
Sprig — Homepage
A warm, near-monochrome enterprise homepage that sells four research agents and answers the rigor objection in its first paragraph.
Smashing Magazine — Homepage
A homepage that opens on an author, not a headline — a chronological river of long-form work with the membership pitch stitched into the middle of it.
Page Flows — Homepage
A long dark homepage that answers the archive's only real objection — why pay for screenshots — by showing the labour, and then quietly reprints the entire pricing page at the bottom.
Nike — Homepage
Editorial-first homepage for a sportswear catalog that leads with athletes, not products.
Justinmind — Homepage
A loud purple-and-blue long scroll that sells installed desktop software in the visual language of a modern SaaS product page.
Feedly — Homepage
The homepage of an RSS company that now sells threat intelligence, and counts its value in CVEs rather than feeds.
Dovetail — Homepage
Black canvas, four numbered chapters, and an emoji dropped into the middle of every headline.
Baymard — Homepage
A research library that opens with its receipts
Banani — Homepage
A text-to-UI generator's homepage, arguing that the hard part of AI design isn't the first screen — it's everything you do to it afterward.
Hotjar — Homepage
A homepage carrying two messages at once — the toolkit you came for, and the platform it now belongs to.
Motiff — Homepage
'The best UI generator' over an empty prompt box, under a red bar announcing the product's discontinuation — a marketing page and a wind-down notice sharing one screen
Flipboard — Homepage
A 'GET INFORMED / GET INSPIRED' masthead over a wall of flips — a curated grid where every gesture on show routes back to one red Sign up
UX Collective — Homepage
A curated design front page that has to out-run the platform it's printed on
Nielsen Norman Group — Homepage
A homepage that sells authority by refusing to look like it's selling
UXPin — Homepage
Light, product-forward SaaS homepage.
Useberry — Homepage
An all-in-one user-testing platform selling breadth — the whole method menu, framed as approachable enough for a non-researcher.
Uizard — Homepage
A text-to-UI tool selling speed-to-first-concept to the whole product team, with an eight-year AI head start as its credibility.
Typeform — Homepage
A conversational-form pioneer selling AI on top of its signature interaction.
SurveyMonkey — Homepage
A curiosity pitch stacked on top of a feature tour
Relume — Homepage
An AI website builder selling speed on the opening work while promising the designer stays in control.
Qualtrics — Homepage
An enterprise platform selling proof instead of product
Optimal Workshop — Homepage
A homepage selling specialist UX research to non-specialists — borrow Netflix's name, promise confidence over expertise, make card sorting look easy.
Moqups — Homepage
A homepage that lists everything it is, then asks your whole team in
Maze — Homepage
A research platform selling speed — evidence at the pace decisions actually move.
Lyssna — Homepage
Platform-breadth pitch with a participant panel as the proof
Lucidchart — Homepage
A homepage that leads with intelligence, then lets a logo wall carry the risk
Flowstep — Homepage
A text-to-UI tool selling speed to the first editable screen while insisting the designer keeps control.
Excalidraw — Homepage
The product is the first thing you see, because it's the only thing there
Axure — Homepage
An incumbent's homepage that leads with power, not polish
Attention Insight — Homepage
A predictive eye-tracking tool selling instant attention data as the evidence you bring to a design defense.
Visily — Homepage
A homepage selling client-ready UI to people who don't design — start from anything, skip the blank canvas, impress the room.
Spline
A 3D-tool homepage that demos the product by being made of it.
Allbirds
A calm ecommerce homepage that sells comfort by showing it.
Gumroad
A loud, illustrated homepage that makes starting feel easy.
Linear
A dark pricing page that makes the comparison the product.
Wonderful
An enterprise-AI homepage that sells trust through restraint.
Fora
A branded community-platform homepage that earns its scroll.