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Typeform — Homepage
A conversational-form pioneer selling AI on top of its signature interaction.
The teardown
The typeform.com homepage leads with 'Your favorite forms. Now with AI automation' over a clean, near-black canvas set in a stately serif, then organizes the entire product into three verbs — ASK, ACT, LEARN. It sells the outcome up top and backs it lower with a '3.5x more data' proof stat, showing the famous one-question-at-a-time interface only further down the scroll.