We're here to normalize great UX
A design-first UX ecosystem for product teams, designers, and decision-makers who are serious about experience.
Four ways we make UX clear
TYPENORM is a modular platform. Each part stands alone — together they cover the full arc from research to clarity.
TYPENORMLabs
Strategic, fast-turnaround UX audits that find and fix product friction.
Explore LabsTYPENORMCollective
A private UX community for mid-senior designers — critique, craft, and clarity.
Apply to CollectiveTYPENORMPulse
Track, score, and improve UX — flow audits, research, and clarity scoring.
Learn about PulseTYPENORMSchool
Practical UX education — learn to audit, explain, and improve real products.
Sign up for SchoolStudy real product UX, screen by screen
Teardowns of how the best products onboard, guide, and convert — captured screen by screen.
A modular platform for UX quality
TYPENORM is built by practitioners for ambitious teams. Use one part or all four — Labs, Collective, Pulse, and School plug together into a single system for measuring and improving user experience.
We help SaaS companies, marketplaces, and growth teams improve clarity, engagement, and UX quality across the board — turning research into decisions, and decisions into clearer products.
Browse the UX knowledge base
- Accessibility8
- AI Interaction1
- Dark Patterns1
- Data Visualization2
- Design Principles & Laws3
- Design Systems2
- Design Thinking & Process3
- Feedback & System Status3
- Information Architecture27
- Interaction Design37
- Navigation Design12
- Product Insights17
- Research Methods23
- Responsive Design3
- Trust & Safety2
- UX Audit4
- UX Clarity34
- UX Deliverables2
- UX Psychology & Biases7
- UX Writing9
- Visual Hierarchy7
Recent articles
See all articles →Product Insights
User Retention Strategies That Are Not Dark Patterns
Retention and coercion move the same number. A test that tells them apart, the mechanisms that pass it, the ones that fail, and how to measure retention so the difference shows up before your support queue finds it.
TYPENORMLabs · 10 min · September 13, 2026
Interaction Design
TechCrunch UX Teardown: The Reading Mode That Drops the Date
A UX teardown of TechCrunch's read flow: one switch turns the feed into a dense scan queue and carries the preference into the next section — then removes the timestamp and the content type the returning reader came for.
TYPENORMLabs · 5 min · September 10, 2026
UX Writing
Sentence Case vs Title Case in UI: What the Major Design Systems Actually Do
Sentence case has become the default across Microsoft, GOV.UK and Material 3, while Apple still capitalises its buttons. A look at what each convention specifies, why title case is expensive to enforce, and how to write the rule so a team stops re-deciding it.
TYPENORMLabs · 7 min · September 10, 2026
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