We're here to normalize great UX
A design-first UX ecosystem for product teams, designers, and decision-makers who are serious about experience.
Four ways we make UX clear
TYPENORM is a modular platform. Each part stands alone — together they cover the full arc from research to clarity.
TYPENORMLabs
Strategic, fast-turnaround UX audits that find and fix product friction.
Explore LabsTYPENORMCollective
A private UX community for mid-senior designers — critique, craft, and clarity.
Apply to CollectiveTYPENORMPulse
Track, score, and improve UX — flow audits, research, and clarity scoring.
Learn about PulseTYPENORMSchool
Practical UX education — learn to audit, explain, and improve real products.
Sign up for SchoolStudy real product UX, screen by screen
Teardowns of how the best products onboard, guide, and convert — captured screen by screen.
A modular platform for UX quality
TYPENORM is built by practitioners for ambitious teams. Use one part or all four — Labs, Collective, Pulse, and School plug together into a single system for measuring and improving user experience.
We help SaaS companies, marketplaces, and growth teams improve clarity, engagement, and UX quality across the board — turning research into decisions, and decisions into clearer products.
Browse the UX knowledge base
- Accessibility9
- AI Interaction2
- Dark Patterns1
- Data Visualization2
- Design Principles & Laws5
- Design Systems3
- Design Thinking & Process4
- Feedback & System Status4
- Information Architecture29
- Interaction Design38
- Navigation Design12
- Product Insights18
- Research Methods23
- Responsive Design3
- Trust & Safety2
- UX Audit4
- UX Clarity35
- UX Deliverables3
- UX Psychology & Biases7
- UX Writing13
- Visual Hierarchy9
Recent articles
See all articles →Design Principles & Laws
Gestalt Principles in UI Design: Which One Wins When Two Disagree
The gestalt principles describe how people group what they see: proximity, similarity, common region, closure, continuity, figure-ground, common fate. On a real screen several apply at once, and the layout bugs come from two of them giving different answers.
TYPENORMLabs · 10 min · September 30, 2026
Accessibility
WCAG 2.2: What Changed and What It Means
WCAG 2.2 added nine success criteria and removed one. What each new criterion asks for, which ones count toward AA, what stayed the same on contrast, and how to update a 2.1 audit.
TYPENORMLabs · 9 min · September 23, 2026
Visual Hierarchy
Visual Design Principles for Product Teams: A Check for Each One
Visual design principles are hierarchy, contrast, proximity, alignment, repetition, scale, and whitespace. For a product team they are most useful as checks you can run on a screenshot in a review, so a disagreement about a screen ends with a measurement instead of a vote.
TYPENORMLabs · 9 min · September 29, 2026
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