Visual Hierarchy

Visual hierarchy is how a layout tells the eye where to look first, second, and third. Color, contrast, type weight, and spacing all carry that signal — used deliberately, they guide attention; used carelessly, they compete for it.

Color is one of the strongest levers. Start from a single brand color and build a coherent scheme — complementary for punchy contrast, triadic for balanced vibrance, analogous for calm, cohesive surfaces. Try it below, then check your pairings against WCAG contrast so the hierarchy reads for everyone.

Then check any text-on-background pairing against WCAG AA/AAA — if the contrast fails, the hierarchy you built only reads for some of your users.