Ecommerce
UX articles, audits, and research insights for Ecommerce products — TYPENORM
2 articles
Navigation Design
Zara UX Teardown: The Homepage That Doesn't Scroll
A UX teardown of Zara's public store: a homepage one screen tall, navigation reduced to grey hairlines, and a catalog that won't quote a price until you type into the search box.
TYPENORMLabs · 7 min · August 16, 2026
Ecommerce
Web
Navigation Design
Visual Hierarchy
Nike UX Teardown: Two Storefronts Wearing One Logo
A UX teardown of Nike's public shop pages: one interface hides every price to manufacture desire, the next admits it has 16,794 products, and the seam between them is where the brand story stops working.
TYPENORMLabs · 6 min · August 15, 2026
Ecommerce
Web
Visual Hierarchy
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