Minimal websites

Restraint as the design — one idea per section, whitespace doing the structural work.

Minimal design is the most misunderstood style on this list, because it looks like the absence of decisions when it's actually the sum of them. A minimal page isn't empty; it's edited. Every element that survived earned its place, and the space around them is load-bearing — it groups, separates, and paces the eye without a single border or box. The moves are subtractive. One typeface, maybe two weights. A tight palette, often near-monochrome with one accent. Generous whitespace used as structure rather than filler. One idea per section, one clear action, and enough air that nothing competes. When it works, the content feels inevitable — like there was never another way to arrange it. The trap is mistaking empty for clear. Strip too far and you get pages that are beautiful and uninformative: a giant headline, a vague verb, and no answer to what the thing actually is. Minimalism without substance is just a slow-loading mood board. Below: pages that say less on purpose — pair a page type with this style to see restraint applied to a specific job.

Examples

Airbnb — 404 Page screenshot

Airbnb — 404 Page

A dropped ice cream turns a dead end into a set of routes back.

Airbnb — Homepage screenshot

Airbnb — Homepage

Destination discovery through photos, prices, and local recommendations.

Airbnb — Product Page screenshot

Airbnb — Product Page

A property listing that builds the booking decision through photos, proof and practical details.

Allbirds screenshot

Allbirds

A calm ecommerce homepage that sells comfort by showing it.

American Airlines — Homepage screenshot

American Airlines — Homepage

The front door to a search-first travel funnel.

ANORIA Homepage screenshot

ANORIA Homepage

A one-screen teaser for an emotion-reading wearable: a looping film behind a single headline and an email field.

Apple — 404 Page screenshot

Apple — 404 Page

Apple’s missing-page message and recovery choices.

Apple — Homepage screenshot

Apple — Homepage

Dark, full-bleed product-tile homepage.

Apple — AirTag Product Page screenshot

Apple — AirTag Product Page

AirTag: the product promise and supporting sections.

Attention Insight — Homepage screenshot

Attention Insight — Homepage

A predictive eye-tracking tool selling instant attention data as the evidence you bring to a design defense.

Axure — 404 Page screenshot

Axure — 404 Page

Axure’s missing-page message and recovery choices.

Axure — Homepage screenshot

Axure — Homepage

An incumbent's homepage that leads with power, not polish

Axure — Axure Whiteboards Product Page screenshot

Axure — Axure Whiteboards Product Page

Axure Whiteboards: the product promise and supporting sections.

Balsamiq — Homepage screenshot

Balsamiq — Homepage

Warm, low-fidelity homepage that leads with a decision, not a feature.

Balsamiq — Balsamiq Wireframes Product Page screenshot

Balsamiq — Balsamiq Wireframes Product Page

Balsamiq Wireframes: the product promise and supporting sections.

Banani — Homepage screenshot

Banani — Homepage

A text-to-UI generator's homepage, arguing that the hard part of AI design isn't the first screen — it's everything you do to it afterward.

Baymard — Homepage screenshot

Baymard — Homepage

A research library that opens with its receipts

Delta — Homepage screenshot

Delta — Homepage

A legacy airline's front door.

Dovetail — Homepage screenshot

Dovetail — Homepage

Black canvas, four numbered chapters, and an emoji dropped into the middle of every headline.

Drafted Homepage screenshot

Drafted Homepage

An AI house-plan homepage drawn in soft watercolour, where every section shows a plan or a house rather than talking about one.

Egoist Machines Homepage screenshot

Egoist Machines Homepage

An identity product that sells itself through a fan of other people's profile cards.

Excalidraw — Homepage screenshot

Excalidraw — Homepage

The product is the first thing you see, because it's the only thing there

Feedly — Homepage screenshot

Feedly — Homepage

The homepage of an RSS company that now sells threat intelligence, and counts its value in CVEs rather than feeds.

Figma — 404 Page screenshot

Figma — 404 Page

Figma’s missing-page message and recovery choices.

Figma — Homepage screenshot

Figma — Homepage

A short, restrained homepage that spends its scroll on one claim — that the canvas is now intelligent — and leaves the product tour to the pages underneath.

Figma — Figma Design Product Page screenshot

Figma — Figma Design Product Page

Figma Design: the product promise and supporting sections.

Flipboard — Homepage screenshot

Flipboard — Homepage

A 'GET INFORMED / GET INSPIRED' masthead over a wall of flips — a curated grid where every gesture on show routes back to one red Sign up

Flowstep — Homepage screenshot

Flowstep — Homepage

A text-to-UI tool selling speed to the first editable screen while insisting the designer keeps control.

Fora screenshot

Fora

A branded community-platform homepage that earns its scroll.

Framer — 404 Page screenshot

Framer — 404 Page

Framer’s missing-page message and recovery choices.

Framer — Homepage screenshot

Framer — Homepage

A homepage that puts its OpenRouter ranking and weekly token count in the hero, next to the signup button.

Framer — Framer CMS Product Page screenshot

Framer — Framer CMS Product Page

Framer CMS: the product promise and supporting sections.

GitHub — GitHub Actions Product Page screenshot

GitHub — GitHub Actions Product Page

GitHub Actions: the product promise and supporting sections.

Google Maps — About screenshot

Google Maps — About

Nine product claims, three of them visible: a marketing page that files most of its own pitch behind tabs.

Grocalo Homepage screenshot

Grocalo Homepage

A waitlist homepage that lets a comedian's reel and two big numbers do the persuading.

HeyClicky Homepage screenshot

HeyClicky Homepage

A Mac desktop as a homepage: video windows, stickers and a founder's note, with a free download up top and paid plans further down.

Imperfect Homepage screenshot

Imperfect Homepage

A bright, collage-led homepage for an adaptive training app that pitches flexibility over plans.

Jcode Homepage screenshot

Jcode Homepage

A developer-tool homepage that reads like an engineering notebook: install command first, then fifteen thousand pixels of charts.

Jo Homepage screenshot

Jo Homepage

A sign-in-first homepage that sells an AI agent through one invented household's week of loose ends.

Light Anchor Homepage screenshot

Light Anchor Homepage

A dark, dashboard-heavy homepage that sells handing your brand to AI agents by showing what you would see afterwards.

Linear — Homepage screenshot

Linear — Homepage

Dark, product-forward SaaS homepage.

Linear screenshot

Linear

A dark pricing page that makes the comparison the product.

Lyssna — Homepage screenshot

Lyssna — Homepage

Platform-breadth pitch with a participant panel as the proof

Maze — Homepage screenshot

Maze — Homepage

A research platform selling speed — evidence at the pace decisions actually move.

Miro — 404 Page screenshot

Miro — 404 Page

Miro’s missing-page message and recovery choices.

Miro — Homepage screenshot

Miro — Homepage

A whiteboard company's pitch as the layer between teams and their AI.

Miro — Miro Prototypes Product Page screenshot

Miro — Miro Prototypes Product Page

Miro Prototypes: the product promise and supporting sections.

Moonshot Computer Homepage screenshot

Moonshot Computer Homepage

A pre-order page for a voice companion worn behind the ear, sold on warmth and the film Her rather than on specs.

Moqups — Homepage screenshot

Moqups — Homepage

A homepage that lists everything it is, then asks your whole team in

Motiff — Homepage screenshot

Motiff — Homepage

'The best UI generator' over an empty prompt box, under a red bar announcing the product's discontinuation — a marketing page and a wind-down notice sharing one screen

Napkin Math Homepage screenshot

Napkin Math Homepage

A one-screen app homepage where the only job is to send you to a store, and folded paper napkins do the branding.

Netflix — Homepage screenshot

Netflix — Homepage

A streaming homepage that shows you a top-ten list you cannot open.

Nike — Homepage screenshot

Nike — Homepage

Editorial-first homepage for a sportswear catalog that leads with athletes, not products.

Nielsen Norman Group — Homepage screenshot

Nielsen Norman Group — Homepage

A homepage that sells authority by refusing to look like it's selling

Notion — 404 Page screenshot

Notion — 404 Page

Notion’s missing-page message and recovery choices.

Notion — Homepage screenshot

Notion — Homepage

A homepage that puts agents in the headline and spends the rest of its scroll on proof that other people already trust them.

Notion — Notion AI Product Page screenshot

Notion — Notion AI Product Page

Notion AI: the product promise and supporting sections.

Optimal Workshop — Homepage screenshot

Optimal Workshop — Homepage

A homepage selling specialist UX research to non-specialists — borrow Netflix's name, promise confidence over expertise, make card sorting look easy.

Page Flows — Homepage screenshot

Page Flows — Homepage

A long dark homepage that answers the archive's only real objection — why pay for screenshots — by showing the labour, and then quietly reprints the entire pricing page at the bottom.

Pops Homepage screenshot

Pops Homepage

A homepage that is the catalogue: eighteen shelves of face-filter games, with the app downloads reduced to two QR codes.

Qualtrics — Homepage screenshot

Qualtrics — Homepage

An enterprise platform selling proof instead of product

Relume — Homepage screenshot

Relume — Homepage

An AI website builder selling speed on the opening work while promising the designer stays in control.

Slack — Homepage screenshot

Slack — Homepage

A homepage that argues with your inbox

Sprig — Homepage screenshot

Sprig — Homepage

A warm, near-monochrome enterprise homepage that sells four research agents and answers the rigor objection in its first paragraph.

Stripe — 404 Page screenshot

Stripe — 404 Page

Stripe’s missing-page message and recovery choices.

Stripe — Homepage screenshot

Stripe — Homepage

Gradient-led fintech homepage.

Stripe — Stripe Checkout Product Page screenshot

Stripe — Stripe Checkout Product Page

Stripe Checkout: the product promise and supporting sections.

Substack — Homepage screenshot

Substack — Homepage

The front door is a social feed with the sales pitch cut into it as posts.

Touchy Homepage screenshot

Touchy Homepage

One screen of product, then a founders' essay with a footnote.

Tsenta Homepage screenshot

Tsenta Homepage

A job-application agent sold as speed: be among the first applicants to every role that fits, without doing the applying yourself.

Typeform — Homepage screenshot

Typeform — Homepage

A conversational-form pioneer selling AI on top of its signature interaction.

Uizard — Homepage screenshot

Uizard — Homepage

A text-to-UI tool selling speed-to-first-concept to the whole product team, with an eight-year AI head start as its credibility.

Useberry — Homepage screenshot

Useberry — Homepage

An all-in-one user-testing platform selling breadth — the whole method menu, framed as approachable enough for a non-researcher.

UserTesting — Homepage screenshot

UserTesting — Homepage

A category leader repositioning for the AI era

UX Collective — Homepage screenshot

UX Collective — Homepage

A curated design front page that has to out-run the platform it's printed on

UX Tools — Homepage screenshot

UX Tools — Homepage

Newsletter-first media homepage.

UX Pilot — Homepage screenshot

UX Pilot — Homepage

An AI design tool that leads with the output, not the org chart

UXPin — Homepage screenshot

UXPin — Homepage

Light, product-forward SaaS homepage.

Vercel — Homepage screenshot

Vercel — Homepage

A monochrome homepage rebuilt around agents.

Visily — Homepage screenshot

Visily — Homepage

A homepage selling client-ready UI to people who don't design — start from anything, skip the blank canvas, impress the room.

Webflow — 404 Page screenshot

Webflow — 404 Page

Webflow’s missing-page message and recovery choices.

Webflow — Homepage screenshot

Webflow — Homepage

Six thousand pixels of customer proof and not one of the proofs is about design.

Webflow — Webflow CMS Product Page screenshot

Webflow — Webflow CMS Product Page

Webflow CMS: the product promise and supporting sections.

Whimsical — Homepage screenshot

Whimsical — Homepage

A purple-to-indigo gradient hero over a long white scroll, where every section is a product screenshot doing the explaining.

WIRED — Homepage screenshot

WIRED — Homepage

A front page that ranks by editor's pick, not by clock.

Wonderful screenshot

Wonderful

An enterprise-AI homepage that sells trust through restraint.

YouArt Homepage screenshot

YouArt Homepage

An AI video homepage built as three full-width film cards, each one a different audience with its own button.

YouTube — Homepage screenshot

YouTube — Homepage

The homepage that shows a first-timer nothing

Zara — Homepage screenshot

Zara — Homepage

A homepage that opens on a photograph and lets the wordmark do the merchandising.

Zillow — Homepage screenshot

Zillow — Homepage

One search box standing in front of millions of listings.

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