ZH
Zillow — Homepage
One search box standing in front of millions of listings.
The teardown
Zillow's homepage resists the temptation to show inventory up front. It leads with a single oversized search field over a warm lifestyle image, buy/rent/sell modes as tabs above it, and an affordability module below. The restraint is strategic: the value isn't any one listing, it's the search itself, so the homepage's whole job is to get you to type a place and hit enter.