YH

YouTube — Homepage

The homepage that shows a first-timer nothing

YouTube — Homepage — full Homepages screenshot

The teardown

Logged out and cookieless, YouTube's homepage withholds the one thing everyone associates with it — the infinite recommendation grid. A first-time visitor gets a near-empty canvas instead: the familiar left nav rail, the search bar pinned across the top, and a single centered card reading 'Try searching to get started. Start watching videos to help us build a feed of videos you'll love.' The grid is a reward for signal, not a default — until you search or watch something, YouTube would rather show you nothing than guess wrong. It's a quietly strategic blank: the page's only real suggestion is to start feeding it data, and the sign-in prompt in the rail is right there for when you'd rather it remember you.

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