Landing Pages

A landing page has one job, and the good ones never forget it. Someone arrives from an ad, an email, a search result — carrying a single question — and the page either answers it before they scroll away or it doesn't. Everything else is negotiable. The moves that work are mostly subtractions. Strip the global nav so there's no exit but the one you want. Match the headline to the promise that got them here — if the ad said "cut onboarding time in half," the page says it back in the first line, not three sections down. Put the proof where the doubt is: the testimonial next to the price, the security badge next to the form, the logo wall under the bold claim. The failure mode is almost always the same — a landing page trying to be a homepage. It lists every feature, links to every corner of the site, and hedges on what it wants you to do. Conversion dies in that hedge. The examples below are sorted by what they're optimizing for: signups, demos, downloads, sales. Pair them with a visual style if you're chasing a specific feel.