Baymard — Homepage

Baymard's homepage runs cool and quiet — a near-monochrome palette, one blue used sparingly for actions, and long stretches of whitespace between sections. It is also very long, cycling through use cases, a five-figure stat row (5% CVR uplift, 700+ guidelines, 200K+ research hours, 30+ researchers, 15+ years), five named testimonials with employers attached, an industry cloud, plans, and a feature index before the footer. The restraint isn't minimalism for its own sake; it's what lets that much evidence stack up without reading as noise.