PF

Page Flows — Homepage

A long dark homepage that answers the archive's only real objection — why pay for screenshots — by showing the labour, and then quietly reprints the entire pricing page at the bottom.

Page Flows — Homepage — full Homepages screenshot

The teardown

pageflows.com opens on 'UI/UX Inspiration from Real User Flows' with a stacked pair of CTAs — a yellow 'Try 3 Days' and a quieter 'Explore Flows' — over a wall of app icons: Uber, Instagram, Airbnb, Netflix, Shopify, Snapchat, Starbucks, OpenAI, Dropbox, Uber Eats. The icons are the inventory, and they do more work than any sentence on the page. Two different counts sit within a screen of each other — 'Supporting over 100,000+ designers worldwide' in the hero, 'Trusted by 10,000+ brands' over Disney, Booking.com, Sonos, Vimeo and Google — measuring two different things without saying so. The middle is a standard feature stack (Real-World User Flow Examples, Screen Recordings & Annotations, Filter and Search with Ease, Learn from the Best) followed by three audience cards addressed to designers, product managers and developers. Then testimonials, where the most persuasive one isn't about the product at all: a user working out that somebody recorded themselves 2,000 times so that he wouldn't have to. The page ends by reprinting the full three-card pricing table — and only here, in the paragraph above it, does the 3-day trial's own price appear.