HH
Hotjar — Homepage
A homepage carrying two messages at once — the toolkit you came for, and the platform it now belongs to.
The teardown
The hotjar.com homepage leads with a change of ownership rather than a capability: the hero announces the Contentsquare merger, then spends its subhead calming the people that announcement worries. The house style survives intact underneath — white canvas, wide spacing, Hotjar orange as the accent against blue CTAs, and real interface screenshots instead of icons — carrying five capability blocks that each pair a plain promise with a picture of the thing: heatmaps, session replay, funnels, surveys, user tests. Proof arrives as an unrounded count, 1,306,323 websites in 180+ countries, which reads as a live meter rather than a marketing number. Every route ends at the same pair of buttons, 'Book a demo' and 'Get started free', with 'no credit card required' set underneath.