Sprig — Homepage

Sprig's homepage sets 'Enterprise surveys. Powered by agents.' on a warm off-white canvas with a black nav bar and soft peach gradient panels behind the product shots — restrained enough to read as enterprise, warm enough not to read as a database company. The structure follows a study's lifecycle rather than a feature list: Design, Deploy, Field, Synthesize, each a section, each named for the human stage it takes over. The rhetorical work happens in the subheads — 'stop programming, start directing,' 'adaptive studies, not static forms' — which frame automation as an upgrade in method rather than a shortcut around it. The sequence ends by inverting the palette: a near-black solutions grid that re-sorts the same platform by research problem rather than by pipeline stage.