ZH

Zara — Homepage

A homepage that opens on a photograph and lets the wordmark do the merchandising.

Zara — Homepage — full Homepages screenshot

The teardown

Zara's US homepage is one screen tall and does not scroll. Two full-bleed campaign photographs fill the viewport with the ZARA wordmark laid across the right-hand one, and the whole page advances through ← and → arrows in the bottom corners rather than downward. There is no promo bar, no category rail, no product row, no footer — the navigation is a hamburger and three grey labels, and nothing on screen carries a price.