Marketplaces
Browse, compare, and buy — the patterns behind catalogs at scale.
Amazon
The product page as an infinite scroll of modules nobody fully reads.
Airbnb
Map and list bound together, with price total that arrives too late.
Booking.com
Urgency messaging turned into a permanent design language.
Zillow
The map IS the search — listings live as pins, not rows.
Etsy
A handmade-goods feel layered over a hard conversion machine.
eBay
Two buying models — auction and Buy It Now — in one tense layout.
App Store
Editorial Today tab fronting an algorithmic ranking nobody can read.
Google Play
Ratings histogram up front, ranking logic hidden behind it.
Alibaba
B2B wholesale UX built around MOQ, tiers, and contact-supplier.
Wayfair
Deep furniture faceting plus view-in-room AR as the closer.
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