Marketplaces

Browse, compare, and buy — the patterns behind catalogs at scale.

Amazon

The product page as an infinite scroll of modules nobody fully reads.

Airbnb

Map and list bound together, with price total that arrives too late.

Booking.com

Urgency messaging turned into a permanent design language.

Royal Caribbean

A cruise sold through a six-step funnel paved with stacked discounts.

Kayak

A metasearch that compares 100s of sites, then hands you off to book.

Zillow

The map IS the search — listings live as pins, not rows.

Etsy

A handmade-goods feel layered over a hard conversion machine.

eBay

Two buying models — auction and Buy It Now — in one tense layout.

App Store

Editorial Today tab fronting an algorithmic ranking nobody can read.

Google Play

Ratings histogram up front, ranking logic hidden behind it.

Alibaba

B2B wholesale UX built around MOQ, tiers, and contact-supplier.

Wayfair

Deep furniture faceting plus view-in-room AR as the closer.