FigJam UX Teardown: A Wireframe Kit Page That Never Says Which Editor It Opens In

This capture began on figma.com/figjam/ and followed the templates link from there. The first screenshot is already somewhere else: a page headed "Figma template gallery". Across the ten screens that follow, the logo is Figma's, the headings say Figma, most of the buttons say Figma, and the word FigJam appears nowhere in the screenshots.

That would matter less if the destination were a FigJam board. The kit we ended on is pitched with prototyping, clickable flows and mobile mockups, and none of its buttons say which editor "this template" opens in.

Ten signed-out screenshots, 2 October 2026, 1440×900, US English: the gallery, its Explore templates menu, then the Wireframe kits page from top to bottom. No button was clicked. The sign-up form, the editor and any duplicated file are outside the capture.

The gallery and its menu

The gallery opens on a heading, a three-line paragraph and a lavender "Figma favorites" band with one See more button. The paragraph promises "300+ templates made by our team" and tells the reader to "use the menu above to get started". The menu it means is a bordered Explore templates button at the top right, above the heading, with a small down arrow.

Opening it drops a panel with two columns of six. Use cases: Figma favorites, Brainstorming, Diagramming, Team meetings, Research and design, Strategic planning. Roles: Design, Engineering, Marketing, Product management, Strategy, Operations. The arrow flips to point up.

Brainstorming, Diagramming and Team meetings are whiteboard jobs, but the panel attaches no product name to any of them. Wireframing isn't a use case in the list either. This session reached the kit through Figma's curated favorites.

The kit page

The Wireframe Kits page keeps the gallery's header and adds a "Templates home" back link on the left. The hero is solid yellow, with the line "Validate your ideas and speed up your website design workflow with our component based wireframe kit" and a black Try Figma for free button. On the right, three flat drawings: a card with Headline, Body copy and a Button, a stack of image placeholders with a Text label, and a panel listing Feature 1 to 3 and a Link.

The page runs eight sections, hero included. Most pair a heading and a paragraph with a drawing and a black button:

Screen	Section heading	Button
3	Wireframe Kits	Try Figma for free
4	Make wireframes online	Get this template for free
5	Wireframe software	Try Figma for free
6	Create and customize your website wireframe	none in view
7	Interactive wireframes	Get this template for free
8	Start making wireframes in Figma today	none in view
9	Mobile wireframe	Try Figma for free
10	Wireframe templates	Try Figma for free

The header button, Get started for free, stays at the top right on every screen as well. That gives one page three labels for starting, and only Try Figma for free names a product. We stopped before clicking any of them, so the capture can't tell whether the three go to the same place.

The Get this template buttons

The first Get this template for free button sits under "Make wireframes online" and a paragraph about "Figma's easy drag and drop interface". The image beside it is a drawing of a browser window with an image placeholder, a cursor and three lavender circles. Every section uses the same kind of drawing, in the same yellow, blue and lavender.

None of the captured screens shows the kit itself, not even one frame from the file. The singular "this template" sits on a page whose title is plural, Wireframe Kits, and whose last captured section is headed "Wireframe templates".

Screens 7, 9 and 10

On screen 7, "Interactive wireframes" links "Figma prototyping" and promises to "turn your wireframes into interactive, clickable prototypes right from your browser". The drawing is a shop app with Search, New Items, Shop, Cart and Account, an Add To Cart sheet with Buy and Cancel, and arrows looping between screens. Screen 9 adds phone wireframes. Screen 10 closes on going "from a low fidelity to a high fidelity wireframe", with "We have templates for that, too."

That copy describes design-and-prototype work, which Figma sells as Figma Design rather than as FigJam. That's our reading; the page doesn't say it. The capture began on the FigJam page, though, and nothing on screen tells that visitor whether the kit opens in the product they were reading about or a different one, or whether a FigJam version exists.

Three cards on a dark band

The dark band headed "Start making wireframes in Figma today" answers three objections with three yellow cards: "Figma is free", "No installation required", "Sharing is simple". The visible copy says the kit "is built with Figma, a free design tool", that "Figma lives inside the browser", and that "to share a file with anyone, just share a link". The rest of each card's text runs below the fold of this screenshot.

They're the clearest statement on the page that the kit is a Figma file, and they come after five other sections.

What we'd change

Label the menu. One product tag per entry, such as FigJam next to Brainstorming, would tell a visitor from the FigJam page where each entry leads before they pick it.

Pick one start button. "Try Figma for free" and "Get this template for free" are two labels for starting, and the page doesn't say whether they lead to the same place. If the template is what's on offer, show one real frame of it in the hero and use that label everywhere. And say which editor it opens in, next to the button.

Take it further

We read this path through the UX Clarity framework, which is also how we score a Full UX Audit. The question here: can a visitor tell which editor the template opens in before they're asked to start? For how an audit turns findings into an ordered list of fixes, read what a real UX audit looks like.

Does your own templates page show the template? Apply for a Full UX Audit →