Nike
A product catalog that runs itself like a magazine.
Nike sells commodity sportswear at a premium, so its public pages spend most of their surface on editorial rather than merchandising. Below: how the shop pages move a visitor from a hyped drop to a full-catalog grid to a membership pitch.
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Flows
Flows for Nike are being captured
We haven't taken Nike apart screen by screen yet. Explore the UX patterns it's known for, or request an audit of your own product.
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Flows
Step through each flow screen by screen.
