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Hotjar
The heatmap-and-recordings tool that made behavior analytics feel like something anyone could install — now a front door into Contentsquare.
Hotjar built its business on making qualitative data cheap to collect: drop in a script, get heatmaps, session replays and on-site surveys without asking an analyst for anything. Its public funnel is now doing two jobs at once — selling that same easy-to-install toolkit, and walking visitors across the bridge into Contentsquare, which acquired it. Below: the research funnel captured page by page, and what happens to a product's marketing when the product it belongs to has moved.
Landing page
We haven't captured Hotjar's landing page yet.
Flows
Step through each flow screen by screen.
