Framer

Framer's public product surface is selling an AI design agent, and it does the persuasion well: the agent page is a prompt library, the marketplace is a wall of finished sites, the pricing page is four clean tiers on a black canvas. What is worth reading across the three is not the pitch but the accounting. Each page names the unit of work differently. The agents page counts jobs — ten of them, set as a grid in the hero, each one a whole task like 'Update your existing site' or 'Fix and audit your site'. The marketplace counts files, and the verb on the card tells you the price before the number does. The pricing page counts credits, in a dropdown, in a currency the visitor has to convert twice. Read in the order below, the flow is a visitor trying to answer one question — what will this cost me — and being handed a different denomination on every page.