A
Apple
Product pages built to be evaluated, not just read.
Apple's product pages are evaluation-stage UX at its most disciplined: each one defers the spec sheet and leads with the object itself, so wanting the thing comes before justifying it. Below: how the iPhone, MacBook Pro, and compare pages move a shopper from glance to decision.
App store
We haven't captured Apple's iOS store listing yet.
Flows
Flows for Apple are being captured
We haven't taken Apple apart screen by screen yet. Explore the UX patterns it's known for, or request an audit of your own product.
Request a UX auditLanding page
We haven't captured Apple's landing page yet.
Flows
Step through each flow screen by screen.
Teardowns
Teardowns of Apple are coming
We haven't published a written teardown of Apple yet. Explore related topics, or request an audit.
Request a UX audit