Browse flow
How Zara moves a visitor from a full-bleed new-arrivals splash to a filterable product grid to a search result, across its public US store pages.
1 / 3
Women's new in
The women's new-arrivals page opens as a two-up fashion spread with the ZARA wordmark set straight across the seam, product-free and price-free. The chrome is stripped to four small labels — SEARCH, BAG, LOG IN, HELP — pinned right, a hamburger left, and a VIEW toggle bottom-left offering 1 or 2 columns. Nothing on the first screen names a garment.