Research Flow
The evaluation path a researcher takes before they ever log in: read the pitch, browse the templates to gauge whether the questions are any good, then check what the plan costs. Each screen answers a different objection, and the interesting design question is how much proof each one has to carry.
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Homepage — four verbs, one platform claim
The page organises everything around four repeated headings — build, target, analyse, automate — each with its own "like a pro" tag and its own CTA. It's a scannable structure that lets a visitor jump straight to whichever part of the survey job they're stuck on, and the repetition doubles as an argument that the product covers the whole loop rather than just the editor.