SurveyMonkey

Selling a survey tool to people who have already used one

SurveyMonkey has the rare problem of being a verb. Almost everyone evaluating it has already made a survey somewhere, so the public product surface isn't teaching the concept — it's arguing that the boring middle of research (distribution, sample, analysis) is where the work actually lives. This flow walks the homepage, the template library, and pricing to see how a category-defining tool positions itself against both free form builders below it and enterprise research platforms above it.