Baidu

Baidu's results page reads as a vertical stack of cards rather than a list of links, and the cards that matter most sit at the top — often pointing to Baidu's own properties like Baike, Zhidao, and Tieba before any external site appears. Paid placements blend visually into organic cards, with the paid label small and easy to miss, so the boundary between ad and result is deliberately soft. Rich inline modules handle weather, maps, stocks, and direct answers. The input supports Pinyin and handwriting, and image and voice entry sit prominently for mobile-first users. The dominant pattern is self-referential: the engine routes attention inward to its own ecosystem, which shapes what 'relevance' looks like on the page.