Booking Flow
The path from an empty search box to a destination shortlist. American leads with a compact origin/destination/date form and pushes everything else — fare classes, AAdvantage upsells, travel info — below or beside it, so the first screen reads as a single decision: where and when.
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Find flights — the search entry point
The booking surface opens on the search form itself rather than a marketing splash. Round trip is the default tab, the date and passenger controls sit inline, and the fare options live one click away — a clear signal that American treats search intent as the primary job of the page and defers merchandising until after the trip is scoped.