American Airlines
Booking a flight on the largest carrier in the world.
American Airlines runs one of the highest-traffic travel funnels in the US: a search-first public site that has to sell a fare to a first-time visitor and let an AAdvantage member self-serve in as few taps as possible. Below: its booking flow, captured screen by screen.
Landing page
We haven't captured American Airlines's landing page yet.
Flows
Step through each flow screen by screen.
Booking Flow
The path from an empty search box to a destination shortlist. American leads with a compact origin/destination/date form and pushes everything else — fare classes, AAdvantage upsells, travel info — below or beside it, so the first screen reads as a single decision: where and when.
3 screens
Flight Search
The live funnel from a scoped search to a chosen fare. American runs the whole comparison on one page — a date-by-price carousel up top, flights as rows, and cabins as columns — so the traveler trades route, time, and price against each other without ever changing screens.
3 screens
Teardowns
Teardowns of American Airlines are coming
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