American Airlines
Booking a flight on the largest carrier in the world.
American Airlines runs one of the highest-traffic travel funnels in the US: a search-first public site that has to sell a fare to a first-time visitor and let an AAdvantage member self-serve in as few taps as possible. Below: its booking flow, captured screen by screen.
Flows
Step through each flow screen by screen.
Booking Flow
The path from an empty search box to a destination shortlist. American leads with a compact origin/destination/date form and pushes everything else — fare classes, AAdvantage upsells, travel info — below or beside it, so the first screen reads as a single decision: where and when.
3 screens
Flight Search
The live funnel from a scoped search to a chosen fare. American runs the whole comparison on one page — a date-by-price carousel up top, flights as rows, and cabins as columns — so the traveler trades route, time, and price against each other without ever changing screens.
3 screens
Teardowns
Teardowns of American Airlines are coming
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