American Airlines
Booking a flight on the largest carrier in the world.
American Airlines runs one of the highest-traffic travel funnels in the US: a search-first public site that has to sell a fare to a first-time visitor and let an AAdvantage member self-serve in as few taps as possible. Below: its booking flow, captured screen by screen.
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Flows
Flows for American Airlines are being captured
We haven't taken American Airlines apart screen by screen yet. Explore the UX patterns it's known for, or request an audit of your own product.
Request a UX auditLanding page
We haven't captured American Airlines's landing page yet.
Flows
Step through each flow screen by screen.
Teardowns
Teardowns of American Airlines are coming
We haven't published a written teardown of American Airlines yet. Explore related topics, or request an audit.
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