Booking
From a promo-blanketed homepage to a six-step checkout — how Royal Caribbean turns choosing a cruise into a guided, discount-stacked funnel.
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Three interrupts before a ship
The homepage loads behind a stack of overlays — a cookie notice, a "Visiting from Brazil?" geo-redirect bar, and an email-capture modal dangling $100 off your next cruise. It asks for your address before showing you anything to buy.