Research Flow
The public path a researcher walks before signing up: the platform pitch on the homepage, the usability-testing method page that proves depth on one method, and the pricing page where the free tier and the per-study limits finally get specific.
Homepage — the whole platform in one line
The hero commits to a single claim, "All your user research. One platform.", and the page spends the rest of its length proving the word all: usability tests, surveys, interviews, and a 690,000-person participant panel, each with its own band. The three-step how-it-works strip does the real work — create, recruit, read results — because it turns a broad claim into a sequence a researcher can picture. Two CTAs sit side by side, sign up free and book a demo, which is the page admitting it serves both a solo designer and a procurement committee.