Search
From a 'compare 100s of sites' homepage through an ad-dense results page to a booking panel that hands you off to a third-party OTA — Kayak's flight metasearch.
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Find the right flight from 100s of sites
Kayak's homepage states its whole model in the hero: it doesn't sell flights, it compares "hundreds of sites" — over one form spanning Flights, Stays, Cars, Packages, and Cruises. The pitch is aggregation, not inventory.