YC X26 consumer

All twelve consumer companies in Y Combinator's X26 batch are captured here. Nine have a landing page shot at full length and annotated. The other three, RentAHuman, Result and E1O, pin a section in place while you scroll. One screenshot can't show that, so we walked them frame by frame. Read side by side, the pages disagree on how much page a product needs. The long ones show the product working, and two stop at one screen.

Show the product doing the job

The longest pages here barely describe their products. They show them. Light Anchor follows every headline with the screen that proves it: a log of what each agent did today, a finished monthly report, cropped admin tables with the agent's name on every row. Drafted opens on four finished houses, each beside the floor plan it came from and credited to the user who made it; after that, every section is a small working mock of the editor. jo invents one household and keeps coming back to it. Its unanswered messages and soccer group return in section after section. Result does the same with an invented company, NayPal, whose dashboard changes as you scroll from building the site to selling, marketing and incorporating in Delaware.

Make the reader scroll for it

Result's pinned dashboard is above. RentAHuman and E1O use the pin differently. RentAHuman fills in its four steps one at a time, from posting a task to releasing payment from escrow, so you don't see the whole process until you've scrolled through all four. E1O tells a day in one developer's life as a greyscale comic (at a desk, at a ping-pong table, at dinner) and slides the glasses' display in beside each moment. The page ends on a waitlist.

Or skip the page

Napkin Math and ANORIA are a single screen each. Napkin Math is a logo, one line and two store badges over three phone screenshots. ANORIA puts a headline and an email field over a looping film of the wristband it sells, and gives no product details at all. Pops goes the other way and makes the homepage the catalogue: eighteen shelves of face-filter games with play counts, and two QR codes where the download buttons would be.

One audience or more

Most of these pages ask for one thing. Light Anchor's only button opens a pre-filled email, and jo's only call to action is sign-in, offered three times. Imperfect has a single download button in the body, set in a paper-collage style that makes training look forgiving rather than intense. Two pages split. YouArt stacks three large film cards for three readers (creators, people building a story franchise, and companies making tutorials), each with its own button. RentAHuman writes for both sides of its marketplace, people who post tasks and people who want work, and opens and closes on a button for each.

Price and colour

Two pages show prices. Result bills three plans by the week, from $14 to $69, and follows them with a calculator that totals what you already spend on tools. HeyClicky says "100% free" under its download button, then lists Pro at $20 and Max at $100 a month further down. The other ten show no price.

Five of the pages are dark and six light. RentAHuman moves between dark photo sections, blue and white.

Open any card above for the full-page capture and a section-by-section teardown, or the frame-by-frame walkthrough for the three pinned pages.