Booking
From a search-first homepage through a scarcity-blanketed results page to a multi-rate property table — how Booking.com wraps a fast booking engine in relentless urgency.
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Search is the whole homepage
Booking.com opens on one job: a fat yellow search bar — destination, dates, guests — floating over a near-empty hero. Trust badges and offers sit below the fold; the funnel starts the instant you land.