Design Flow
Three public pages that walk from wireframe to clickable prototype to a bill you can compute yourself — Balsamiq's pitch, in its own low-fidelity vocabulary.
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Product — the whole job in one sentence
The headline names three verbs — wireframe, prototype, decide what to build — and the last one is the actual product. Under the two CTAs, in plain grey text rather than a footnote: 'From $16/editor/month · reviewers are always free.' Most B2B product pages make you hunt for that number.