UX Snapshot
duckduckgo.com
https://duckduckgo.com · Captured Jul 3, 2026
Clarity Score
composite
1
2
3
4
5
6
7
8
9
10
11
12
13
Clarity Score breakdown
- 86
Heuristics
Assessed
- 76
Visual Hierarchy
Assessed
- 71
Conversion Copy
Assessed
- 75
Accessibility
Assessed
Findings (14)
- CatastropheAccessibility
ARIA attributes must conform to valid values
- MajorVisual Hierarchy
Two competing primary CTAs with equal visual weight
- MajorConversion Copy
Weak, low-contrast primary CTA styling
- MinorHeuristics
Two competing primary calls-to-action
- MinorHeuristics
Optional AI chat banner adds clutter near primary search input
- MinorVisual Hierarchy
Muted primary search button lacks salience
- MinorVisual Hierarchy
Optional AI-chat banner competes with headline for attention
- MinorConversion Copy
Vague social proof lacks specificity
- MinorConversion Copy
Headline value proposition is generic
- MinorConversion Copy
AI chat toggle banner adds friction/distraction
- CosmeticHeuristics
Search/Ask AI toggle standard unclear
- CosmeticHeuristics
Ambiguous scroll affordance at bottom
- CosmeticVisual Hierarchy
Inline flower graphic interrupts headline scan
- CosmeticConversion Copy
Secondary CTA benefit phrasing is repetitive
Accessibility (WCAG) report
1 violation across WCAG success criteria.
WCAG score
- CatastropheWCAG 4.1.2ARIA attributes must conform to valid values
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