Content / UX Audit Template

What is a content audit?

A content audit is a structured review of every page on your site: you inventory what exists, score each page against a consistent set of criteria, and then decide what to keep, revise, merge, or delete. Done well, a content audit turns a vague "our site feels bloated" into a ranked, evidence-backed to-do list.

This content audit template gives you the scoring grid so you can start in minutes instead of building a spreadsheet from scratch.

Get the template

Pick your tool — both files contain the same columns, pre-built and ready to fill in.

Download the CSV, then in Google Sheets choose File → Import → Upload to drop it into a new sheet.

Download the Markdown file, then in Notion choose Import → Markdown to turn it into a page (or paste it into an existing database).

Scoring columns

Each row is one page. The first columns inventory the page; the middle columns score it from 1–5 on UX-clarity criteria (the Score is their average); the last columns capture your decision.

Column	What it captures
URL	The page being audited
Page title	Human-readable name
Section	Where it lives in the IA
Owner	Who maintains it
Last updated	Freshness signal
Relevance (1–5)	Is the content still accurate and useful?
Clarity (1–5)	Can a first-time reader understand it?
Accuracy (1–5)	Is everything correct and current?
Findability (1–5)	Can users actually reach it?
Engagement (1–5)	Do people read, click, and convert?
Accessibility (1–5)	Does it meet basic a11y expectations?
Score (avg)	Average of the 1–5 criteria above
Recommendation	The disposition: keep / revise / merge / delete
Notes	What specifically to change

Note that Recommendation is a decision, not a score — it's where the audit turns into action. Sort by Score ascending to find your weakest pages first, then work down the list.

Run a content audit in four steps

1. Inventory — list every URL (export your sitemap into the first column).
2. Score — rate each page 1–5 on the criteria above; let the Score average them.
3. Decide — set a Recommendation for every row: keep, revise, merge, or delete.
4. Prioritize — sort by Score, fix the lowest first, and re-audit on a cadence.