Google Search

The interface is famously sparse on entry: one box, two buttons, a logo. The complexity lives in the results page, where ten blue links have been pushed down by an ever-growing stack of modules — featured snippets, People Also Ask accordions, knowledge panels, image rows, local packs. Autocomplete predicts as you type and rewrites the query underneath you. The same move that helps you hurts the open web: the answer is often extracted and shown inline, so you get what you came for and never click through to the site that supplied it. Page-two results effectively don't exist. On mobile, continuous scroll replaced pagination, blurring where ranked relevance ends and filler begins. It set the mental model every other engine gets measured against.