CSAT Survey Template
A ready-to-send customer-satisfaction (CSAT) survey — the satisfaction question, a 1–5 scale, and follow-ups that avoid bias.
What is a CSAT survey?
A CSAT survey (customer-satisfaction survey) measures how satisfied someone is right after a specific interaction — a purchase, an onboarding step, a support reply. You ask a single satisfaction question on a short rating scale, then a quick follow-up to learn why. Tracked over time, the score tells you whether changes are actually making the experience better.
This CSAT survey template gives you the question wording, the scale, and the ordering so you can send it today instead of designing one from scratch.
Get the template
Pick your tool — both files contain the same questions, pre-built and ready to send.
Download the CSV, then in Google Sheets choose File → Import → Upload.
Download the Markdown file, then in Notion choose Import → Markdown.
The questions
The core CSAT question runs on a 1–5 scale (1 = very unsatisfied, 5 = very satisfied). Keep it first, keep it singular, and follow with one open-text question so respondents can tell you what drove the score.
| # | Question | Response scale |
|---|---|---|
| 1 | Overall, how satisfied are you with your experience? | 1–5 (1 = very unsatisfied, 5 = very satisfied) |
| 2 | How well did we meet your expectations? | 1–5 (1 = far below, 5 = far exceeded) |
| 3 | How likely are you to use us again? | 1–5 (1 = very unlikely, 5 = very likely) |
| 4 | What is the main reason for your score? | Open text |
How to use it
- Trigger it on an event — send right after the interaction you want to measure.
- Lead with the satisfaction question so the score isn't primed by later questions.
- Always include the open-text follow-up — the why is where the fixes are.
- Track the average over time, not a single response, to see whether you're improving.