Research Flow
How Sprig walks an enterprise research team from question to defensible insight — a homepage that splits the study lifecycle into four named agents, an in-product deployment page arguing research should happen in context rather than after the fact, and a pricing page that replaces numbers with a demo booking.
Homepage
The page is built around a promise and a hedge, stated together: move 'from question to defensible insight without compromising rigor.' Rigor is the word doing the load-bearing work — it's the objection this audience raises first about AI research, so the copy raises it preemptively. The product is then split into four named agents that map onto the stages of a study: Design ('stop programming, start directing'), Deploy, Field, Synthesize. Naming them after workflow phases rather than features is the whole positioning move — it lets each section say what a researcher no longer has to do by hand, while 'human-in-the-loop control' under Synthesize hands back the one step nobody wants automated. Beneath the agents, a compliance strip loops CCPA, GDPR, HIPAA and SOC 2 Type II on repeat, and the testimonials are all Heads of Research and UX Research Leads — not PMs. The buyer has moved.