Research Flow
The public path a research lead walks at Dovetail: the repository pitch that names the pain, the customer wall that sizes the payoff, and a two-tier pricing page where only one tier has a price.
Research repository
The words 'research repository' now appear on this page in one place only: a small grey eyebrow above the headline, set in caps and letter-spaced so wide it reads as a filing label rather than a product name. Under it, the largest type on the page is a sentence with no product in it at all — 'You've answered this question before. Your team is about to ask it again.' That is the whole pitch: not storage, but the cost of not having storage, aimed at the one person in the building who already knows the answer and is about to watch someone re-discover it. The subhead does the translating ('Turn studies, transcripts, and feedback into shared customer intelligence your team can reuse, trust, and apply across decisions'), and the CTA pair underneath sets the pattern the entire site repeats — a white 'Start a 60-day free trial' next to an outlined 'Contact sales', self-serve first, sales second, the same two buttons in the same order every time they appear. The reassurance line is doing more work than it looks: 'No credit card required. Bring your existing data. Free migration included.' A repository's real switching cost is not the subscription, it's the years of tagged transcripts in the tool you already bought, and that third clause is the only part of the sentence addressing it. Everything sits on near-black with a faint engineering grid, and the page keeps that canvas for its entire length.