Progressive onboarding
Progressive onboarding asks for setup detail one step at a time instead of front-loading a single long form, and each answer personalizes what comes next. Done well, every step feels cheap and the payoff stays visible; done poorly, it becomes interrogation before any value.
'How do you want to use Notion?' — three radio cards (work, personal, school) personalize the workspace in one tap, with the highest-value option pre-selected.
Seen in Notion → Onboarding flow →
Each onboarding answer becomes a chip and the profile visibly grows — though Airtable asks several questions before anything is built.
Seen in Airtable → Onboarding flow →