Baymard

Baymard sells ecommerce UX research — 700+ guidelines and a benchmark of 335 sites, drawn from 200,000+ hours of usability testing. That makes its public surface an unusual design problem: the product is evidence, and the buyer is a UX professional who evaluates interfaces for a living. This flow walks the three pages that carry the pitch — the homepage, the research overview, and the public benchmark — to see how a research firm packages methodology as a browsable product.